A small but meaningful tweak.
After today’s anticipated helmet announcement from the Cleveland Browns, a second announcement from the franchise came as an afterthought to most observers.
The team unveiled a return to the fan-favorite helmet design featuring a white facemask, noting that look would return for the upcoming NFL season.
Shortly after that announcement, the team revealed on its official Twitter account that the logo had also been altered, reflecting the same iconic helmet with a brown background now.
looking back at our logos through the years
a thread 🧵: pic.twitter.com/3IJwkh0SW2
— Cleveland Browns (@Browns) April 17, 2024
The thread showed the Browns’ logo from every era in its team history.
From 1970 until 2005, the team sported the white facemask on their orange helmets, and each logo from that time period reflected this image.
The Browns similarly featured a darker-colored facemask on both their helmets and team logos from 2006 until 2023.
Much of the team’s social media posts Wednesday have featured information about the new helmet, including a video clip showcasing Cleveland running back Nick Chubb as the first member of the team to wear the new helmet design.
the one you’ve been dreaming about 🤩 pic.twitter.com/b7tR1M6ker
— Cleveland Browns (@Browns) April 17, 2024
white facemasks you have to stop. your drip too hard. your swag too different. your glossy finish too fresh. pic.twitter.com/IWUcji6iq1
— Cleveland Browns (@Browns) April 17, 2024
A new era of Browns football returns. pic.twitter.com/92oDngzzXO
— Cleveland Browns (@Browns) April 17, 2024
so fresh and so clean, clean 🧼 pic.twitter.com/LcIAsNKVBI
— Cleveland Browns (@Browns) April 17, 2024
Cleveland experienced much of its success in helmets with white facemasks, including a stretch in the 1980s that the team reached three AFC Championship Games donning the classic design.
Will they find the same success after this exciting change?
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