Even before he signed his contract extension, people embraced his hard work without the excess talk mentality.
It is only fitting the fans would also respond to his off-the-field pursuits; the latest of which is his Chubb Crunch cereal.
If you are lucky enough to get your hands on a box of this cereal, you live a charmed life because it is flying off the shelves at a record pace.
24,000 boxes were sold in six days.
Chubb Crunch is the fastest selling cereal in the 23-year history of licensed sports food product maker @plbsports.
Boxes went on sale six days ago, 24,000 boxes already purchased. pic.twitter.com/msIzP9towU
— Darren Rovell (@darrenrovell) August 23, 2021
About Chubb Crunch
Nick Chubb’s cereal project was announced back in April.
#Browns RB Nick Chubb has his own cereal releasing called "Chubb Crunch'
What can't this man do? pic.twitter.com/qgnNYRj9Ol
— MoreForYouCleveland (@MoreForYou_CLE) April 13, 2021
Chubb Crunch is supposed to resemble Cinnamon Toast Crunch in taste.
It is a limited edition cereal available at Heinen’s grocery stores and online during the month of August.
The box cover shows Chubb in his Browns uniform looking a lot like Batman.
Chubb always had an affinity for Batman and specifically the movie The Dark Knight Rises.
He said it gave him inspiration while recovering from a knee injury at Georgia.
Proceeds Go To Charity
All proceeds from the cereal sales go to First Candle, a charity working to eliminate Sudden Infant Death Syndrome (SIDS).
Chubb has a personal connection since he lost a nephew to SIDS.
This is clearly a labor of love for Chubb.
Back in April, he said:
“It’s always been a dream to have my own cereal especially that it benefits a cause that is close to my family.”
Where To Find It
Finding Chubb Crunch is easier said than done.
Twin pack boxes retailing for $29.99 are sold out online.
The only product available online at the PLB Sports website is a Chubb Crunch autographed limited edition box set including a Chubb Crunch bowl.
That costs $199.99 and will ship in mid-September.